Open Book Initiative is a nonprofit community comprised of scholars and freethinkers bound by the belief that every person should have access to information—regardless of economic or social status, race, gender, ability, or otherwise. The organization is dedicated to promoting literacy and access to quality information through the implementation of progressive initiatives and educational programs.

Through workshops with the stakeholders, a strategic brand position was developed to pilot the organization with core values, objectives, archetypes, architecture, & identity—empowering with brand a natural top-down growth approach while maintaining a succinct image.